Corporate websites - a digital divide?
The corporate website is one of a company’s most important channels of communication. It can directly influence decisions made by investors; determine whether or not great talent joins a company and can determine how people perceive an organisations contribution to society as a whole.
This report explores how well companies are using their corporate websites to tell their stories to diverse stakeholder groups, and the trends that are affecting their evolution. We have analysed the entire FTSE100, and a sample group of 25 FTSE250 companies, and have compared the current landscape with the results of previous years.