Redefining an investor experience
Barclays has a very complex suite of investors across both equity and debt, and institutional and retail. The website was several years old, and was in need of a complete refresh.
As part of the overall programme by Barclays to redevelop the website, Black Sun was challenged with the task of helping create a best in class investor relations section for the website.
"Black Sun have helped us transform the IR section of our website, which is now best in class"
Adam Strachan, Director Investor Relations, Barclays
Our approach was to ensure that right from the start we understood the different investor audiences, which was all the more important in the case of Barclays given the wide diversity of their audiences. We really wanted to ensure we understood their key priorities and the content they are looking for. We achieved this through internal workshops and looking at the website analytics.
Drawing on our expertise in investor relations, and best practice in terms of both content and structure we were able to redefine the IR section of the website. We then worked closely with Barclays to ensure that this was integrated within the comprehensive redesigning and redeveloping of their corporate website.
The outcome was an award-winning investor relations website, which delivered a step change in the quality of the investors' experience of Barclays through digital channels.