A journey towards sustainability
EY EMEIA FS wanted to produce a suite of reports that clearly communicated the step change in their materiality discussion in 2015. The reports had to convey a complicated story providing both industry thought leadership and company performance to multiple audiences.
The Sustainability report is distributed as an interactive online PDF, so the design needed to be user friendly. The Executive Summary, produced as a print document, needed to resemble the look and feel of the main report, providing key, summarised information from the main report.
We set out to create a report that focused on EY’s most material issues, combining succinct wording with visuals and icons for maximum impact whilst aligning with EY's brand guidelines.
With the additional use of graphics to present key pieces of information and statistics, the report was brought to life to provide an engaging read for the user.
We provided two reports with strong visual representation and clear consistent messaging to ensure that EY's brand was portrayed along with the key materiality discussions. These reports conveyed a complicated story providing both industry thought leadership and company performance to multiple audiences.
Given the different audience/stakeholder demands on the sustainability report, we structured the report in a clear and simple way. An introduction, lead into the three main content areas - defined as chapters which were also produced as self-contained PDFs for ease of accessibility.
We worked alongside EY to produce two reports that catered to the needs of different audiences, whilst explaining EY's step change in regard to their materiality discussion.
The reports were very well received, with a huge response on social media, being shared widely. PDF download statistics were also impressive, and reinforced the notion that audiences were engaging with the reports.