Govia Thameslink Railways

Embedding disruptive innovation

The Challenge

In 2018, Govia Thameslink Railway unveiled the world's first automated train operation, allowing millions of passengers to travel through London more quickly and efficiently. The company needed to win the hearts and minds of key stakeholders on the new technology, starting with their own train drivers.




Our Approach

We developed a campaign identity that celebrates this ground-breaking technology and the impact it has on passengers.


Our Solution

'Railway of the future' is a suite of communications materials that includes a teaser film showcasing the innovation to external stakeholders, as well as a full version of the film specifically intended at GTR's drivers. We also applied the campaign's identity to training materials for drivers and produced the on board user manual that drivers take with them in the cabin.